Dot Records occupied a smaller second floor area on the Vine Street side of the building leaving the Sunset frontage to be renovated for the updated Wallich's Music City store design including its signature 'googie' architecture.

The project launched Kite & Overpeck Architects, Beverly Hills who went on to design the 1962 9000 Sunset Building, a favorite for music agent offices and their clients like Jim Morrison of The Doors.

[13][14] It was one of the first music stores to seal record albums in cellophane and put them in display racks for customers to browse.

[2] The racks were tabletop height trapezoid-shaped browser boxes (designed by Capitol Records' Frederick Rice) that allowed the covers to be viewed like a card index.

[17][18] Radio ads featured Wallichs, who would sing the jingle "It's Music City" (to the first notes of "Rock-a-bye Baby", with the following four bars covered by a jazz ensemble), followed by news of specials, upcoming events, etc.