Wallace Amos Jr. (July 1, 1936 – August 13, 2024) was an American television personality, businessman, and author.

[2] When his parents divorced, he moved to New York City with his aunt, where he enrolled at the Food Trades Vocational High School.

[5] Returning to New York City, Amos took classes to become a secretary and took a mailroom clerk job with the William Morris Agency.

In March of that year, the first Famous Amos cookie store opened in Los Angeles, California.

[4] The company began to expand, and eventually, Famous Amos chocolate chip cookies could be found on supermarket shelves across the United States.

[9] In 1979, Amos's long-time friend and publicist John Rosica introduced him to Literacy Volunteers of America.

[15] Amos appeared on the reality television show Shark Tank in October 2016, pitching Cookie Kahuna, but failed to get a deal.

[17][18] In 2019, Amos was called "the king of cookies" by NBC affiliate KSNV in Las Vegas.

[25] Amos died due to complications from dementia at his home in Honolulu on August 13, 2024, at the age of 88.