During its early years the company's most prominent work was that directed by Alfred Hitchcock, including the film Blackmail (1929), usually regarded as the first British all-talkie.

Robert Clark was head of production for the company between 1949 and 1958, and insisted on tight budgeting and the use of pre-existing properties such as books or plays as these already had a demonstrated "public value".

"[10] During this period though, the company produced its best remembered titles such as The Dam Busters (Michael Anderson, 1954), and Ice Cold in Alex (1958), whose director J. Lee Thompson was ABPC's most productive during the 1950s.

The board of ABPC had been unconvinced by the merits of entering the television market, but were eventually convinced by the ITA who believed they were the only acceptable option to take the contract.

Both companies were initially reluctant to this "shotgun merger", but eventually the new station, christened Thames Television, took to the air in July 1968 (two days after ABC's last broadcast).

[13] Later successful features from ABPC itself included several films built around the pop singer Cliff Richard, such as The Young Ones (1961) and Summer Holiday (1963).

In 1962, the company acquired 50% of the shares of Anglo-Amalgamated, and made an arrangement with the Grade Organisation to support the production of films by independent producers.

[14] During the 1960s, however, the fortunes of the company declined, and in 1967 Seven Arts, the new owners of Warner, decided to dispose of its holdings in ABPC which was purchased in 1968 by EMI, who acquired the remaining stock the following year.