Founded in 1868, Watkins Incorporated is based in Winona, Minnesota, United States, which utilizes an omni-channel marketing strategy which includes a national retail sales force which focuses on selling to the retail channel as well as an independent sales force of 25,000 people to distribute its products.

The company was founded by J. R. Watkins in Plainview, Minnesota, who began selling liniment in 1868 door-to-door in the southeastern part of the state.

The demographics and buying habits of the United States had major shifts in the following decades, and the company did not keep pace.

Mark was an aspiring actor, appearing in minor roles in films such as Biloxi Blues and Goodfellas, but realized his acting career wasn't advancing.

He also spearheaded an extensive brand study that led to the introduction of Watkins products onto store shelves.

[5] It was nominated for being the long-time headquarters of the nation's largest direct sales company in the early 20th century, and for the Prairie School design of its 1911 Administration Building by architect George W.

[6] The front entrance includes a window designed by stained-glass artist Louis J. Millet depicting Sugar Loaf, a local landmark.