Wayne Andrew Hemingway MBE (born 19 January 1961)[1] is an English designer and co-founder of Red or Dead.

[5][6] Hemingway's earliest memories are of his mother and grandmother dressing him up as Elvis, a Beatle or Tarzan and being paraded up and down Morecambe pier.

[12] Hemingway started his fashion career by selling items from his wardrobe, and that of his childhood sweetheart (now wife) Gerardine, in Camden Market.

[7] It was such a success that Gerardine opened a stall in the Kensington market, selling clothes she produced from a sewing machine on-site.

[14]They proved successful, and by the end of the year they had 16 stalls at the market, with shipments of second-hand clothing and footwear brought in from all over the world.

[26] In 2012, Wayne, Gerardine, and the 'HemingwayDesign' team were appointed as designers of the historic and disused Dreamland site in Margate.

[29] In the same year, it was announced he was to become patron of The Unite Foundation, a charity providing free university accommodation to young people in the UK from challenging backgrounds.

[30] Wayne and Gerardine Hemingway were both appointed MBE in 2006, for services to the design industry, in the Queen's Birthday Honours.

[citation needed] Hemingway has made several appearances on the Sky Sports 2 TV show Soccer AM.