Trent Reznor and a large group of black-clothed men are seen running down empty streets, onto a train, and into a field.

[13][14][15] AllMusic critic Christian Huey has reviewed the single release, describing the title track as a "strong song" and "different turn for him emotionally" while stating that "this adrenaline-infused, white noise territory was mined to even better effect on "Wish."

Huey also criticized the three part single release,[16] particularly referring to the orange disk as "the least substantial and the most redundant of the bunch" and "a tired repackaging of material.

"[17] Spin reviewer Ann Powers referred to the song as "a sweet pop tune encased within the armor of industrial rock.

Critic Christopher R. Weingarten has stated: "Though the anthemic chorus borders on “hit single,” the song still grinds with crunchy noise, whining guitars and a trash-can-sounding snare drum.