On 22 July 2013, then-Prime Minister David Cameron made a speech regarding the proliferation and accessibility of child abuse images on the Internet and about cracking down on online pornography.

[1] The Prime Minister announced the launch of WeProtect in December 2014.

[2] In May 2016, WePROTECT merged with the Global Alliance Against Child Sexual Abuse Online, forming "WeProtect Global Alliance".

[3] In July 2016, the WeProtect Global Alliance launched a new Fund to End Violence Against Children at the United Nations to deliver a global program of capacity and capability, with an initial donation of £40 million from the UK government.

The Fund is hosted by UNICEF, and the WePROTECT Global Alliance Board are responsible for advising how to prioritize its activities for maximum impact.