The band formed in 2011 when all four members had joined together and started recording demos for the album from then, one of them being the song Never Turn Back which was initially titled 'Rainmaker'.

[3] The band released their second song and single via BBC Radio 1 Rock Show with Daniel P. Carter on January 19, titled "Dancing On Nails".

[7][8] The band's first music video was released a day later further promoting the song, and also officially announced the debut album, made available to pre-order for March 31.

[2] They streamed the album online in full on March 23, a week prior to its official release, with Jeff George releasing the statement: In promotion of the album the band have announced their first ever headline tour across the US including various music festivals including Welcome to Rockville, Carolina Rebellion, Rock On The Range, Rocklahoma and Rockfest.

AllMusic reviewer Timothy Monger praised its nod towards "...the Sunset Strip rock of the '80s..." while still maintaining a modern twist, comparing its efforts to that of Guns N' Roses and Mötley Crüe.

magazine writer James McMahon gave the album a maximum five K's, stating that their songs resemble those of AC/DC, Meat Loaf and Queen, and praised Worsnop's new approach to music despite how different it is in comparison to his previous efforts with Asking Alexandria, and that even on McMahons least favourite song, The One, Jeff George's skills on the guitar makes it worth a listen, praising them above the latest efforts by Aerosmith and Van Halen.

[27] Joe Daily of Metal Hammer noted that Worsnop, in comparison of his previous endeavours with Asking Alexandria, he sounds like he is having a lot more fun musically on this album than he has on any previous album he has been featured on, approving of the band's lyrical style orientating around sex, drugs and rock 'n' roll cliches reminiscent of the 1980s, comparing their efforts to Mötley Crüe and Bon Jovi, further admiring the albums "...full-throttle tempos and arena friendly choruses...' and its range of hard rock tracks, some being heavier and/or softer than some others.

[28] Rock Sound reviewer Ryan Bird stated that the band's sound is a tribute to the days when rock music was more than about drinking and doing drugs, stating that songs like 'Dancing On Nails', 'Denial' and 'One More Night' are reminiscent of Mötley Crüe at their most rampant, while their mid-tempo songs like 'Easier to Leave' and 'Someday' convince Ryan Bird that the album could be genuinely huge.