Lavie conceived, organized, performed in, and with fellow YouTube personality Iman Crosson, co-edited, the video for charity relief[1] of victims of the 2010 Haiti earthquake occurring the month before.

"[3] In interviews on CNN[4] and ABC World News,[2] Lavie explained how the video was made, given that its 57 contributors would not be performing in the same studio and generally did not even know each other.

A Radio Canada feature[6] included a video segment of Montréal singer Heidi Jutras' vocal performance, in which she suppressed the instrumental accompaniment by using earphones.

Called "a massive charity collaboration for the digital age" by CTV's national television program Canada AM,[12] within days after it was posted the video became the subject of media attention,[7][13][14] including multiple national television features on CNN[4][5] and a primetime news feature on ABC World News with Diane Sawyer.

"[15][16] Singer Melissa Polinar explained, "We didn't really do it to compete with the remake,"[15] with Lavie emphasizing that the YouTube collaboration "reaches people in a different way.

"[5] Three days after the ABC World News feature, USA Today characterized[13] Lavie as a "visionary" for conceiving the "phenom" YouTube video.

A Radio Canada feature[6] emphasized the divergent sources of the segments constituting the video, noting that some of the 57 contributors sang "in their bedroom, living room or even in their bathroom" but that the result is assez remarquable (quite remarkable).