[2] The single was released on 25 April 2008 and is said to be about people whom the band's frontman Danny O'Donoghue knew while growing up in Dublin.

The song received a large amount of publicity (such as appearing in 90210), airplay and interest with BBC Radio 1 heavily backing the band.

On 4Music's 4Play he referred to the loss of his father five months after a bandmate lost his mother to a terrible illness and claimed that such events could be overcome if people stuck together.

The music video opens with various screenshots of an urban area in New York City which appears to be heavily graffitied.

There are a few shots of the whole band playing the song in the flat but the main part of the video in this area is when Mark sings his verse.