It may include text, images, sounds and audio, online videos, among other items placed within web pages.
In the book Information Architecture for the World Wide Web, Lou Rosenfeld and Peter Morville wrote, "We define content broadly as 'the stuff in your website.'
Web content may include webpage document pages, information, software data and applications, e-services, images, audio and video files, personal Web pages, archived e-mail messages stored on email servers, and more.
"[1]: 219 Because websites are often complex, a term "content management" appeared in the late 1990s identifying a method or in some cases a tool to organize all the diverse elements to be contained on a website.
A business may also employ various content protection measures, which are typically technologies used to attempt to frustrate copying without permission.