She identifies the issues that are present in various environments, while offering solutions, then empowering women to remove the barriers and move forward to accomplish their individual and professional goals.

In March 1995, Sherman established Webgrrls International, which is a hybrid of online and offline networking, education and mentoring for women interested in technology-related fields.

[3] Webgrrls started as a series of meetups in New York City with their initial meeting held at @Cafe on St Marks Place.

The companies Cybergrrl, Inc. and Webgrrls International are run by CEO Kevin Kennedy,[3] while the CTO is Nelly Yusupova.

[16] Sherman is the creator and former host of "Quick and Dirty Tips Digital Marketer", a podcast on online tools.

[23] She has served as an advisor to various nonprofit organizations for girls, including GenAustin, hipGuide, College Broadband.

In 2003, Sherman established a digital consulting and social media marketing firm, called Conversify.