It covered news in the Greater Boston area and offers commentary on music, arts, politics, business, film, sex, food, drink and more, as well as providing local bar, entertainment and club listings.
Bonni had run The Pit Report a regional monthly rock and roll magazine from 1992 - 1995 and had worked in advertising at The Boston Phoenix where he was also a freelance writer.
[citation needed] In September 2003, Lawrence moved to change the editorial direction by dismissing founding Editor Joe Bonni.
[citation needed] In October 2004, Boston magazine publisher Metrocorp announced that it bought a majority stake in the Weekly Dig.
Metrocorp, which had operated Boston magazine since 1971 at the time, was also publishing Elegant Wedding, Concierge, Home & Garden and New England Travel and Life.