[4] A supporter of the Affordable Care Act, Potter correctly predicted in 2010 the final version of the law would increase health insurance industry profits and argued they would find a way to "game the system.

[10] Potter was the first in his family to complete college, graduating from the University of Tennessee, where he edited the student newspaper Daily Beacon[11] in 1973 and was named a Torchbearer.

He began his journey towards resigning and becoming a consumer advocate in July 2007 when he saw a free clinic run by Remote Area Medical in rural Virginia: What he saw appalled him.

"[15] Potter's November 2010 book Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans details many of the industry's deceitful tactics, puts them in historical context by drawing parallels to the tobacco industry and the history of psychological manipulation in public relations, gives a history of healthcare reform, and shares his own personal journey.

It provides an overview of the consumer protections in the Affordable Care Act and illustrates how the law affects everyday Americans through stories of Potter's family members and friends.

It also details the history of moneyed influences on the US government and makes the case that the situation has become much worse in recent years, to pervade virtually every aspect of American life.

Potter shifted his past informed insider's favorable opinion of MA plans after his more recent experience with his mother's healthcare.