Service was originally planned to commence March 7, 2018, but was delayed until June 21, 2018.

[2] The brand was created to primarily connect smaller cities in western Canada with WestJet's domestic hubs at Calgary International Airport and Vancouver International Airport[3] and stimulate air travel in smaller markets.

[1] On May 13, 2024, WestJet announced that the brand will cease all operations on October 26, 2024, with all operations to be transferred to the WestJet Encore brand.

[3] All WestJet Link flights were operated by Pacific Coastal using its fleet of 34-seat Saab 340 aircraft.

[11] As of September 2023, Pacific Coastal Airlines had 5 Saab 340s painted and operating for WestJet Link[12][13]