American architect William Pereira was tasked by the Qatari government with envisioning a transformative urban development project in the 1980s, colloquially referred to as the 'New Doha', situated directly north of the pre-existing city.

Unlike the prior Llewelyn-Davies plan, Pereira's proposal did not seek to overhaul or rehabilitate the existing urban fabric of Doha.

Firstly, it advocated for the extension of the ringroad system to the north, facilitating connectivity between the historic center of Doha and the emerging development zones in the northern reaches.

Secondly, Pereira proposed the creation of cul-de-sac residential neighborhoods, reminiscent of Western suburban models, to accommodate the burgeoning population.

Despite its transformation, some residents still colloquially refer to this area as dafna, a term derived from Arabic meaning landfill, reflecting its origins.