30% of the population resides in the East of the district, these towns and villages including Tilehurst, Theale, Purley-on-Thames and Calcot which form part of the Reading/Wokingham Urban Area.

[4] West Berkshire has the 21st largest economy in England,[5] characterised by low unemployment, above average wages, and abundance of jobs in technology and financial sectors.

The presence of Vodafone has created a cluster of around 80 mobile phone related businesses in Newbury,[5] while the Lambourn area is the second most important centre for the racehorse industry in Great Britain, employing over 800 people directly, and producing an annual income of £20 million.

[6] West Berkshire is also home to Atomic Weapons Establishment, near Aldermaston, Wolseley plc, Bayer and PepsiCo.

The mural crown represents local government and the grassy mount symbolises the downs of the surrounding area.

The area is served by BBC South and ITV Meridian with television signals received from the Hannington TV transmitter.