Its local government area is the City of Greater Geraldton.

[2] West End is located on a peninsula extending to the west of Geraldton's central business district.

While the suburb is mostly industrial and contains much of the Port of Geraldton's infrastructure, West End also hosts a small residential area, as well as a nature park on the coast around the peninsula.

[3] In the 2006 census, West End had a population of 312,[4] with a median age of 55 - some 20 years above the regional average.

Nearly half of West End residents live in caravans or other non-permanent accommodation.