The West End, a district of the centre of London, inspired its name to M. Arnold Charpié who was the Bombay representative of the Alcide Droz & Sons firm, a watch company established at Saint-Imier (Canton of Bern) in Switzerland.

During the First World War, a large force of British and Indian soldiers was sent from Bombay to the Persian Gulf to reach Mesopotamia (modern-day Iraq).

Nowadays, West End Watch Company is active in Saudi Arabia, in the United Arab Emirates, in the Himalaya Range (in particular in Tibet, Nepal and in Bhutan), as well as in the western half of China.

In 2011, West End Watch Company celebrated 125 years of uninterrupted activity, so a commemorative book redrawing the history of the brand was published in 2010 in association with the Centre Jurassien d’Archives et de Recherches Economiques.

[3] At the beginning of the 20th century West End Watch Company launched a model called the Sowar -the cavalryman- named after one of the elite troops of the Indian army.