It was developed by the JH Snyder Company and designed by architect Jon Jerde, located on the southwest corner Santa Monica Blvd.

The center "features a large outdoor plaza that functions as a civic square, inviting pedestrian activity through the use of outdoor eating areas, fountains, public art, retail kiosks and lush landscaping.

"[3] The center is also home to the e/MotioN (2003), an artwork by video artist Paul Tzanetopoulos that uses projection technology, located above the main courtyard.

An adjacent LED display updates hourly with real-time site images to enhance the overall visual.

The artwork consists of three such projections that blend into an evolving montage, combining color, motion, and patterns to create a kinetic painting reflective of the surrounding area.