[7] West Worcestershire stretches from the Gloucestershire border in the south almost to Shropshire in the north, taking in Pershore and Bredon Hill in its eastern side.

The seat is known for its hilly landscape: with products such as regional speciality cheeses, drinks and mineral water, a major economic sector is tourism and leisure.

Workless claimants who were registered jobseekers were in November 2012 significantly lower than the national average of 3.8%, at 2.1% of the population based on a statistical compilation by The Guardian.

It comprised the majority of the abolished constituency of South Worcestershire (excluding the town of Evesham), together with a small area transferred from Leominster.

In the first four elections the seat (in this modern creation) alternated between Conservative majorities that were quite marginal (7.8% and 5.3%) and those that were greater than 10%, at 12% and 12.7%, close to average in terms of security for any of the three largest parties.