Weverse hosts a variety of free and paid content including educational and entertainment videos, Instagram Story-style updates, and artist-to-fan interactions and communities for users to connect with each other.

"[6][8] According to Jenny Zha, CEO of the digital media consultancy firm Infinitize, K-pop "market leaders like BTS", who have amassed significant fan followings, no longer need to focus on being discovered but rather on monetization and ownership of their content.

[13] The web and app platforms host a variety of free and subscription content including videos, Instagram Story-style updates, and artist-to-fan interactions and communities for users to connect with each other.

[7][14] Communities of acts or artists who are no longer active or have disbanded (e.g. GFriend,[15] NU'EST[16]), whether due to contract expiration or other factors, remain open on Weverse and existing content can still be viewed, but features such as creating new posts and editing profiles are disabled.

[20] Since then various artists signed to companies under Hybe's multi-label system (e.g. Seventeen,[11][7] Boynextdoor, Le Sserafim),[21] including acts formed as part of joint venture projects (e.g. Enhypen),[22] have also joined.

[26] International artists under Universal Music Group (e.g. Gracie Abrams, New Hope Club,[27] Alexander 23,[28] Jeremy Zucker)[29] also utilize the platform per a formal partnership with Hybe established that same year.