Digital formats were released to online retailers in the UK on 11 February 2008.

Because of the popularity the song had in the underground scene (it had been circling around Sheffield nightclubs for a while), record label Hard2Beat decided to release it into mainstream success.

7 on downloads alone on the chart dated 17 February 2008, following the single's CD release, "What's It Gonna Be?"

Although the song was a chart success, some critics claimed its UK garage-style beat and characterless vocals made it banal.

[2] The music video was filmed in January 2008 at Dulwich College, an independent school in South London.