Originally started by Peter Willis and Matt Holmes as ObsessedWithFilm in 2006, WhatCulture had its headquarters in Newcastle upon Tyne before moving to Baltic Place in 2015.

[12] In 2017, the WhatCulture brand was split and diversified, with the WCPW banner being rebranded as Defiant Wrestling,[13] with the web series Loaded, featuring professional wrestlers Bea Priestley and Gabriel Kidd, returning to YouTube in late 2018.

[14] On September 19, 2017, WhatCulture announced on its Twitter page that Blampied, Pacitti, Tweddell, Driver and King were all leaving the company.

[15] The departed hosts would go on to create their own wrestling-dedicated site called Cultaholic,[16] which originally included Blampied,[17] but shortly after the channel announcement, Blampied backed out from the channel due to previous sexual misconduct incidents, which he admitted to and sought therapy for.

[18][19][20][21][22][23] 2017 also saw Defiant Wrestling suffer financial issues due to YouTube advertisement policy[24][25] and the promotion closed down in August 2019.