"What Do You Say" is a song written by Neil Thrasher and Michael Dulaney, and recorded by American country music artist Reba McEntire.
While stopped at a red traffic light, the boy sees an adult bookstore and, spotting the store's marquee, asks "What are those X's for?"
The father decides he does not want his son to know the type of business taking place inside the store and quickly changes the subject to football.
In the video, directed by Deaton-Flanigen, the mother is suffering from the final stages of cancer; this is revealed when she removes her wig and sees that she has lost her hair due to chemotherapy.
As the video ends, a photo collage of the woman and her family in more pleasant times (presumably on display at the woman's visitation and funeral) is shown, before the three surviving members of the family — the father (played by Thomas Ian Griffith), daughter and son — leave the hospital in sadness.