It was released as the second single from his upcoming second studio album, Music for People Who Believe in Love, on October 4, 2024.

On September 24, 2024, Jonas announced that "What This Could Be" was set to be released on October 4,[1] serving as the second single from the album.

[2] The song was described by People as featuring "guitar echoes over a soft beat and cinematic strings with the emotional lyrics".

[3] The song was released as the second single from Jonas' upcoming sophomore album, Music for People Who Believe in Love.

[4] Like with the previous single, "What This Could Be" was accompanied by the release of its lyric video.