The screenplay concerns a literary agent Carol Ainsley's trying to transform her star client, Michael Cobb, into the actor playing his most famous character.
Henry Pepper (Brian Aherne), top writer for Knickerbocker magazine, is assigned to write a profile on Carol Ainsley (Rosalind Russell), who has been named the outstanding career woman of the year.
Carol, a super agent and star-maker, has just scooped her competition by selling the movie rights to the romance novel Whirlwind and is spending a fortune to find the perfect actor to play the male lead.
When Carol learns that the book's author, Anthony Street, may be the man to play his own hero, she searches him out and discovers that he is actually Professor Michael Cobb (Willard Parker) of Buxton College.
After Henry insults Carol and accuses her of being only a "ten percent woman," she slaps him, runs into the hallway and announces that she is calling off the wedding because she is not in love with Michael and refuses to be married just for the sake of business.