[6] Winston Cook-Wilson of Spin described the song as "Autotune-driven and pointillistic, dominated some damaged guitar licks and a melody that feels unusually mournful for the Atlanta group.
"[1] Tom Breihan of Stereogum called it "a hypnotic and miasmic slapper that features some bluesy guitar-noodling" and commented "If you're going to listen to a new Migos song today, it's probably best that it's something that sounds as weirdly sad as this.
[7] Trent Clark of HipHopDX wrote in a review of Culture, "after dazzling with the aforementioned 'Bad and Boujee,' 'T-Shirt' and 'Call Casting,' singing about kilo deals on a cut like 'What The Price' just doesn't feel as magical and most likely stifles the group's potential to be heavyweights when it comes to crafting albums.
Directed by Daps and Migos, it sees the trio performing in a forest junkyard,[8][9][10][11] with a public address system consisting of electric guitars and amplifiers.
[15] In another story of the visual, Migos enters a biker bar, where they drink vodka[12] and discuss a shady deal,[11][12] before having a slow motion brawl with customers,[10][12][14] which involves fistfights[13] and bottle-smashing.