"Whats Poppin" (stylized in all caps) is a song by American rapper Jack Harlow, released as the lead single from his EP Sweet Action, by Generation Now and Atlantic Records on January 21, 2020.

[2] The song has been credited with projecting Harlow's name in the music industry, leading to later successes such as his first studio album, on which "Whats Poppin" features.

However, JetsonMade made a slight alteration to the 808 pattern, which he thought was crucial in making the song sound better aesthetically.

[4] PoohBeatz has also said that he has thoroughly enjoyed the aftermath of the drop of "Whats Poppin" where it has been featured in commercials, as well as the community making remixes.

[6] As with many popular songs, the music video plays an integral part in its commercial success, resulting in exposure to a wider audience.

Furthermore, a breakdown video on the creation of "Whats Poppin" with producers Jetsonmade and PoohBeatz allowed for fans to gain a deeper insight into the song itself.

Both producers have spoken about looking for a 'fresh' artist to make a new production with, after both collaborating with DaBaby on popular single "Suge".

Bennett said that an earlier video of Harlow's for the song "Sundown" was "refreshing", causing him to message him on Twitter for a potential collaboration on his Lyrical Lemonade channel in the future.

He said he would only work with him if he found "absolutely perfect" song to allow the audience to get a sense of Harlow's charisma and character.

[5] The two became good friends, even throwing a New Year's Eve party together in 2019, until finally discovering "Whats Poppin" in a set of songs that Harlow sent Bennett, who instantly knew that it was perfect for his channel.

[14] Pitchfork stated that "Whats Poppin" became such a huge success because of Harlow's likeable nature and charm, saying "he seems like the kinda guy you would find around a college campus, maybe at the basketball court".

[15] However, the song, as well as the music video, was criticised for using a "candy-coated aesthetic" to attract largely young fans, also being deemed "generic".

[15] Pitchfork further established that Jack Harlow was more like a 'feel good' character as opposed to a clever artist, saying that the song's success is simply attributed to his ability to be in touch with the present society.

Considering the song was one of 2020's biggest hits, combined with the resurgence of social media as a result of the COVID-19 pandemic, it inspired several internet trends and memes.