In September 2021, Latto released "Big Energy" as the lead single of her then-upcoming sophomore album 777.

She said in the video that the featured artist was "a parent, a diamond-certified act, and a previous Met Gala attendee".

[5] Latto and 21 Savage exchange sexual innuendos and make usage of ad-libs on the song.

[9] Grace Powers, for Music Daily, called 21 Savage's contributions to the song "underwhelming", and remarked that "he sounds uninterested".

In another section of the music video, Latto dances in a parking lot filled with cars, and shows off a "custom-made, diamond studded" cryptocurrency wallet made by American jeweler Greg Yuna.