Prior to the song's release, Parton launched a 10-week web-series titled Goodnight with Dolly, where she read bedtime stories to children.

Parton addresses that she will prioritize her personal relationships, shares her appreciation for life, encourages listeners to open their hearts, and also reassures everything will one day be okay again.

[1] The song's music video was directed by Steve Summers and was premiered on May 28, 2020, during the Time 100 Talks livestream, following an interview with Parton.

Near the end of video, multiple people in the film begin to remove their masks, including Parton and director Steve Summers.

The video closes with a message from Parton telling viewers to "be safe, be respectful, wear your mask, lead with love".