[1] As described in film magazine reviews,[2][3] Margaret Benson gives up her stage career to marry Jerry Benson, a dreamer who fails to put over his plans when he gets his chance before a mammoth oil company board.

Chorus girl Gloria Trevor becomes a tool of William Graves, president of the firm, in a plot to break up the Benson home by luring the husband away from his wife.

She is caught attempting to put the husband in a compromising position by Margaret but, in the domestic scene which ensues, Jerry sides with Gloria, and the wife leaves.

Gloria then reveals the duplicity of Graves and the husband, realizing his wife’s loyalty, returns to her in time to save their child from being run over.

During production, When Love Grows Cold had the working title Do Clothes Make the Woman?