[1] Hay and Smith, the producers behind the indie hip-hop compilation When Music Worlds Collide decided to put their release to a Tidal (streaming service) vs. Spotify challenge and see which one better served their album.

[2] The story of their independent streaming music album was featured on Billboard,[1] Fox News[3] and Business Insider.

Mike Smith was quoted as saying to Billboard, "Tidal makes an extra effort to promote new and independent artists.

Boy Genius Report stated "Tidal went the extra mile to help the duo promote their album and gain exposure.

Tidal Rising was designed to help accelerate the exposure and give voice to tomorrow's biggest names.

[15] Hay was quoted in International Business Times as saying “For our album to go from TuneCore to the homepage of Tidal, and to be heard by Roc Nation...that shows their level of commitment to the artist.

"[16] According to Tidal execs, streaming of When Music Worlds Collide took off after being featured on the service's home page.

They included the project in both the “What’s New” and “Tidal Rising” sections of the site, drawing in curious users looking for something different to listen to.

[24] "Letters" featuring Heebz Street from Doggy Style Records, Ana and Matt Berman was the first single released from the deluxe edition.

[25] On July 1, Billboard Magazine announced the "Don't Close Your Eyes (Ashamed Remix)" with Kxng Crooked and Truth Ali.

Ambrosia For Heads said the following about the video "eerie track about the trials and tribulations of a woman in a broken relationship with herself because of pasts experiences.

[31][32][33] Deluxe Edition Includes: "Set To Collide" featuring Sylvia Massy and Audio Stepchild | Produced by Jonathan Hay and Mike Smith "Letters" featuring Heebz Street, Ana and Matt Berman | Produced by Jonathan Hay, Mike Smith and Ajami | Additional Production by Justinn Patton "Kord (Instrumental)" featuring Pink Grenade and Benny Reid | Produced by Jonathan Hay, Mike Smith and Ajami "Blue Trilogy" featuring Kool G Rap, Skyzoo, DJ Whoo Kid, DJ Revolution and King Tech | Produced by Jonathan Hay, Mike Smith and DJ King Tech "Fade 2 Blue" featuring Truth Ali and John JR Robinson | Produced by Jonathan Hay and Mike Smith "Side Project Propaganda (Interlude)" featuring Audio Stepchild and Cyhi The Prynce | Produced by Jonathan Hay and Mike Smith "By The Town Border" featuring Sadat X of Brand Nubian, DJ Revolution and King Tech | Produced by Jonathan Hay and Mike Smith "Nobody Knows (Until They See The Video)" featuring Sylvia Massy, Benny Reid and Jerome "Bigfoot" Brailey of Parliament-Funkadelic | Produced by Jonathan Hay and Mike Smith "Almost Paradise" featuring Chris Webby | Produced by Jonathan Hay and Mike Smith All Cuts and Scratches By DJ Revolution | Mastered By Bernie Grundman