It nests in small colonies, digging holes in cliffs or earthen banks, and can usually be seen in low trees, waiting to hunt passing insects by making quick hawking flights or gliding down before hovering briefly to catch the prey.
This species, like other bee-eaters, is a richly coloured, slender bird, but with a distinctive black mask, white forehead, square tail and a bright red throat.
Colonies comprise socially monogamous, extended family groups with overlapping generations, known as "clans", which exhibit cooperative breeding.
Female white-fronted bee-eaters leaving their nesting burrows must avoid pursuit by unmated males who may force them to the ground and rape them.
They either make quick hawking flights from lower branches of shrubs and trees, or glide slowly down from their perch and hover briefly to catch insects.