In the episode, Alfred is approached by a fashion house to help in a race-related PR nightmare but finds himself disappointed by the real intentions of the company.
According to Nielsen Media Research, the episode was seen by an estimated 0.203 million household viewers and gained a 0.1 ratings share among adults aged 18–49.
In order to get a more positive outlook for the company, the fashion house contacts Alfred (Brian Tyree Henry) and Earn (Donald Glover) to visit them.
Earn feels uneasy about the offer, deeming it an "Uncle Tom photo op" but Alfred is happy to receive free expensive clothing.
Meanwhile, Darius (Lakeith Stanfield) is approached by Sharon (Tamsin Topolski), the head of hospitality, who is curious about his request to order jollof rice, a meal that no one at the fashion house seems to know.
At a committee meeting, Alfred struggles with suggesting ideas but is perplexed when the rest of the members just promote their own brands and engage in self-promotion for their products.
In March 2022, FX announced that the sixth episode of the season would be titled "White Fashion" and that it would be written and directed by supervising producer Ibra Ake.
GQ noted how the episode felt inspired by many companies such as Prada, Burberry, and Gucci, all of which found themselves under controversy for releasing "products deemed racially insensitive.
It further added, "'White Fashion' has much more to say about a culture of appropriation and exploitation, and it's also entirely possible that, since this kind of corporate bias and ensuing inept response is alarmingly common, the Adidas thing played no part in the inspiration for this episode.
Club gave the episode an "A−" and wrote, "'White Fashion' asks, Who deserves to cut corners to recoup in a fundamentally corrupt and shameful system?
"[7] Alan Sepinwall of Rolling Stone wrote, "Atlanta is back in social satire mode with the exceedingly sharp 'White Fashion', the kind of tale where if you didn't laugh, you'd scream — and wind up doing both anyway.
"[9] Jordan Taliha McDonald of Vulture gave the episode a 4 star rating out of 5 and wrote, "While Paper Boi's tour has provided a roadmap for this season, black grievance and white guilt have made way for detours.
"[10] Deshawn Thomas /Film wrote, "Unfortunately, this week on Atlanta we are not provided with any sort of resolution or follow-up concerning the events of the previous episode, 'Cancer Attack.'
Instead, episode 6 of Atlanta season 3, entitled 'White Fashion', leaps a few weeks into the future and focuses on the topics of performative activism and selling out.
"[11] Kyndall Cunningham of The Daily Beast was positive of the ideas behind the episode but questioned its execution, "It's debatable, throughout the course of the episode, whether Ake thinks the audience should loathe or respect Khalil's hustle — especially by the end — given that he's taken rightful advantage of white people's useless guilt but also perpetuating this idea that racism can be eradicated with conservative, ultimately hollow gestures of solidarity.