White Rabbit candy is part of the childhood memories of many mainlanders and Hong Kongers, and has been featured in many classic Chinese movies and TV series.

The rice wrapping layer is meant to be eaten along with the rest of the candy and can be found in the list of ingredients in the UK as "Edible Glutinous Rice Paper (edible starch, water, Glycerin Monostearate)" along with liquid maltose, white granulated sugar, whole milk powder, butter, food additives (gelatin, vanillin), corn starch, syrup, cane sugar and milk.

In 1972, Premier Zhou Enlai used White Rabbit candies as a gift to American president, Richard Nixon, when he visited China.

[citation needed] White Rabbit sweets have been advertised with the slogan "Seven White Rabbit candies is equivalent to one cup of milk" and positioned as a nutritional product in addition to being a sweet, and experienced popularity amongst former students of the early Deng Xiaoping era in China (1978 to the early 1990s), who were reported to have taken this slogan literally and made 'hot milk' in their dormitory cooking rings by dissolving the candies in a pan of hot water.

Cities and agricultural villages' demands are increasing, especially during the Chinese New Year period, when many families provide White Rabbit sweets among other candies for visitors.

[13] On August 9, 2007, Indonesia stated that samples of White Rabbit candy sold in Palembang and Mataram also contained formaldehyde, and took similar actions.

White Rabbit Creamy Candy was listed among the many milk-based food products made in China that were contaminated with melamine and was removed from store shelves.

[15] On September 24, 2008, the UK supermarket chain Tesco pulled all White Rabbit Candy from their shelves "as a precaution" in response to the melamine-contamination reports.

[16] The Hong Kong Centre for Food Safety issued an advisory on the product after it tested positive for melamine in their laboratories, with more than six times the legal limit for the chemical.

[18] The Agri-Food and Veterinary Authority of Singapore issued a similar advisory,[19] while also noting that although the level of melamine was high in the candy, it did not pose the same sort of danger that the contaminated infant formula did.

Two reporters, using the Singaporean test results, calculated that "a 60kg adult [...] would have to eat more than 47 White Rabbit sweets [...] every day over a lifetime to exceed the tolerable threshold" for melamine.