White pride

as "a much-used chant of white separatist movement supporters",[5] and sociologist Mitch Berbrier has identified the use of this phrase as part of a "new racist ... frame-transformation and frame-alignment by (a) consciously packaging a 'hate-free' racism, (b) developing strategies of equivalence and reversal–presenting whites as equivalent to ethnic and racial minorities, and (c) deploying ideas about 'love,' 'pride,' and 'heritage-preservation' to evidence both their putative lack of animosity toward others as well as their ethnic credentials.

They identify three contributing factors: an immigrant influx during the 1980s and 1990s, resentment over affirmative action policies, and the growth of the Internet as a tool for the expression and mobilization of grievances.

[13] According to Janet E. Helms, founding director of Boston College's Institute for the Study and Promotion of Race and Culture, a white person "must become aware of his or her Whiteness, accept it as personally and socially significant ... Not in the sense of Klan members' 'white pride' but in the context of a commitment to a just society.

"[16] The slogan "White Pride Worldwide" appears on the logo of Stormfront, a website owned and operated by Don Black, who was formerly a Grand Wizard of the Ku Klux Klan.

In an exposé from The Week, James Poulos warned that "Europe is on track to rediscover what looks to us like a highly unsettling form of white pride.