Musically and technically superior to her previous Virgin Tour, Who's That Girl incorporated multimedia components to make the show more appealing.

Biographer J. Randy Taraborrelli commented that "Many female artists behave like a diva for a period when they reach superstar status, and the 'Who's That Girl?'

The album consisted of four Madonna songs, along with tracks by Warner Bros. Records' acts including Club Nouveau, Scritti Politti and Michael Davidson.

[5] Taraborrelli felt that at that moment, riding on Madonna's coattails proved profitable for everyone involved, including Warner Bros. Records, which notched up big sales with a compilation soundtrack album that was basically a showcase for its marginal artists.

Hence they felt a worldwide concert tour was the appropriate thing to do, since it would promote both the soundtrack and the film, as well as Madonna's successful third studio album True Blue, released the year before.

"[8] In order to engage herself completely and handle the grueling dance routines, she started attending aerobics classes at Hollywood health centre The Sports Connection.

[9] By the time the tour drew nearer, she hired a personal trainer, and her daily routine involved jogging, weight-lifting, dancing, gymnastics, trampoline, swimming and cycling.

[9] Madonna's image was that of a blond girl with soft curls, making a striking contrast with the firm, almost hard lines of her eye make-up and lipstick; the idea of her friend actress Debi Mazar.

She expanded on the idea of bringing her popular video characters to life onstage, reworking scenes from "True Blue", "Open Your Heart", "Papa Don't Preach" and "La Isla Bonita".

For "Open Your Heart", Madonna reused the Stewart designed with Trashy Lingerie black bustier worn by her in the video, complete with tassels, golden tips and ribbing with fishnets on leg.

"[9] Inspired by Dame Edna Everage, the Leslie Hamel designed dress consisted of a hat strewn with fake fruits, flowers and feathers, jeweled batwing spectacles with heavy, black frames, a ruffled skirt and a bodice covered with objects such as watches and dolls and fishnets.

Calling the show a "theatrical multimedia spectacular", Madonna wanted a huge stage with a central platform from which a flight of stairs descended.

She wore a custom-made black pointy corset by Trashy Lingerie[17] and fishnets like the costume in the music video of "Open Your Heart".

A large cut out of Cagney appears in the middle and Madonna finishes singing the song, while pointing the revolver towards her dancers and pretending to fire at them, as sounds of gunshots are heard.

[26] She followed it with "Causing a Commotion" which ended with Madonna pointing to her dancers and musicians across stage and uttering the line "He/She's got the moves baby" numerous times.

After she finished singing the song, Madonna pretended to walk forward by pushing through the air, as the conveyor belt took her backwards, ultimately taking her away from the stage.

[30] Next Madonna sang "La Isla Bonita" as a part of the encore, wearing the same red flamenco dress she had worn in the video.

"[8] Ann Ayers, assistant entertainment editor of USA Today felt that the show was high on glitz and low on emotional quotient.

"[35] Scott A Zamost and Elizabeth Snead, writing for Chicago Tribune, felt that "For the most part, the premiere concert on Madonna's Who's That Girl tour was a success, an extravaganza of multiple videos, flashing lights and precision dancing.

If the high-tech accoutrements and inferior sound system made it difficult to hear the singer, one hopes that will be refined as the tour continues across the United States.

"[38] In another review, McCleese commented: "[Madonna] proceeded to show Soldier Field a few moves that would gain Walter Payton some yardage, while putting a whole new twist on the term 'backfield in motion'.

But as shallow, kitschy, pop entertainment—no big messages, no revelations, familiar sounds and images, plenty of catchy tunes—the show was easy to enjoy.

[43] It came in at eleven on Billboard's 2024 ranking; Sal Cinquemani, wrote: "[Who's That Girl] hinted at what was to come on future tours in terms of spectacle and ambition.

[30] When severe storms forced the cancellation of her first shows, despondent fans nearly rioted, and Madonna was confronted with out-of-control teenagers soaking themselves in the rain outside the stadium.

[51] Heather Phares from Allmusic said: "A much simpler, less choreographed performance than her later extravaganzas like The Girlie Show World Tour, Ciao Italia is still entertaining in its own right, and will definitely please fans nostalgic for some old-school Madonna hits.

"[52] Mark Knopher from the Los Angeles Daily News commented that "Ciao Italia shows the glitz and the glamor that made this tour so remarkable.

[2] Moreover, when coming on and off the stage, Madonna demanded that road managers hold sheets around her in order to shield her from the eyes of "those who couldn't help but stare".

[2] DeMann commented: "She has a way of demanding that compels you to give her your undivided attention", to which Taraborrelli felt that such behavior actually was an indication of how successful and strong Madonna was.

tour into a ubiquitous multimedia blitz technique by including songs, dancing, choreography, videos, big screens, backdrops—not to mention the subtle preaching and messages—that made singing a secondary quality for concert goers.

[58] Publications also noted the fanaticism Madonna suscited in various of the countries she visited, especially Japan and the United Kingdom which prompted South China Morning Post to say it "demonstrates the unique position that she commands in the world of pop music".