List of Apple TV+ original programming

The first television show produced by Apple was Planet of the Apps, a reality competition series.

[2] In June 2017, Apple appointed Jamie Erlicht and Zack Van Amburg to head their newly formed worldwide video unit.

By November, Apple confirmed that it was branching out into original scripted programming when announcing straight-to-series orders for two television shows: a reboot of the anthology series Amazing Stories by Steven Spielberg, and The Morning Show, a drama series starring Jennifer Aniston and Reese Witherspoon.

[3] In 2017, Apple was reportedly planning on spending around $1 billion on original programming over the next year.

[4] Later that year, another report projected that they would spend $4.2 billion on original programming by 2022.