[7] Marks frequently travelled from his hometown North Bay, Ontario to Churko's studio "The Hideout" in Las Vegas, Nevada to work on the album.

[8] Rock 'N' Load Magazine said the "album is packed with a gnarly backbone and beautiful melodies intertwined right across the thirteen fine recordings".

[9] Andy Morley of Maximum Volume Music stated the album is "for the good ol’ boys, [it's] never meaning no harm, oh and it's going to take over the world.

[2] Marks released his first single on Better Noise Music, "Outlaws & Outsiders", featuring Ivan Moody, Travis Tritt, and Mick Mars,[10] in November 2019.

[13][14] Marks released three promotional singles, "Better Off",[15] "Blame It on the Double",[16] and "Devil's Grin",[17] prior to officially announcing the album.