[2] Momsen co-wrote all the songs with lead guitarist Ben Phillips, while the album was produced by longtime collaborator Kato Khandwala.

The artist is a close friend who wants to remain anonymous, but they had heard the record and worked based off of [sic] the music to create that image.

[9] In support of the album, the band has embarked on the Who You Selling For Tour across the United States, which kicked off on October 20, 2016, in Tulsa, Oklahoma.

[10] Stephen Thomas Erlewine of AllMusic opined that the band "have decided to grow up on Who You Selling For and, thanks to their inherent muscle and the sharp articulation of producer Kato Khandwala, this self-conscious maturation succeeds.

"[11] Chad Bowar of Loudwire wrote that the album "continues the maturation of [the band's] sound, delivering a varied batch of memorable songs", concluding, "With too many hard rock bands sounding sterile and calculated, it makes the rawness, emotion and originality of Who You Selling For stand out even more.

"[5] Emma Matthews of Rock Sound commented that "The Pretty Reckless may have evolved over the years, but one trait that remains is frontwoman Taylor Momsen's fearlessness in the face of change.