Thanassis Trikorfos (Vengos) is a polite and compassionate electrical appliance dealer, who helps and serves worldwide, even when he himself is in difficulty.
He hires the graceful Stella (Fonsou), who needs the money since her card player friend Alekos (Ploios) ends up betting away everything she earns.
When the kind and trusting Thanassis learns the woman he loves is already engaged, his wounded heart hardens and he becomes distant.
Meanwhile, two of his friends (Takis Miliadis and Giorgos Velentzas) are attempting to persuade him to cooperate with secular businesswoman Margaret Kerani (Ipsilandi), whose ultimate aim is to take over the shop.
Stella, who overhears the conversation and discovers the "good friends" preparing to set the trap for Thanassis, frustrates their plans at the last moment.