[8] In August, Ivan Shestov, the head of external communications at Burger King Russia, referred to WhopperCoin as an "investment tool" and was quoted as saying that "eating Whoppers now is a strategy for financial prosperity tomorrow".
[11] The Verge described Shestov's claim that "eating Whoppers now is a strategy for financial prosperity tomorrow" as a "bit of a stretch";[14] in September 2017, Business Insider cited it as evidence that the "ICO craze" had "reached its zenith".
[15] Marketing Week said that cryptocurrencies had been "described at one extreme as gimmicks that simply make good fodder for PR stunts, and at the other as a new economic paradigm", and described Burger King Russia's move as "capitalising on the blockchain buzz".
Adweek praised Burger King's "knack for hijacking the hype train"[9] and some pointed to it as a potential new direction for corporate loyalty programs.
[2][13] Emin Gun Sirer, an associate professor at Cornell University, said that rewards points were "actually a good use case for blockchains" and WhopperCoin was likely the first of many similar programs.
[5] While the token had a dedicated asset page on Waves' website at its launch in 2017,[9][14] Verdict reported that "despite a strong start, the Whoppercoin fad died down fairly quickly".
[6] In October 2019, Wired noted that WhopperCoin had "long lost its sizzle", along with thousands of similarly ambitious cryptocurrency ventures, many of which it characterized as "blockchain memes".