Why Do Fools Fall in Love is the twelfth studio album by American R&B singer Diana Ross, released on September 14, 1981, by RCA Records.

Why Do Fools Fall in Love was the first album Ross recorded after leaving the Motown label, when she signed a $20 million deal with RCA.

Originally, Nile Rodgers and Bernard Edwards were slated to produce the follow-up to the platinum Diana (1980) album.

Ross had given her word to RCA president Robert Summers to deliver an album for the 1981 holiday selling season.

After Ross returned "Why Do Fools Fall in Love" to the Top Ten in 1981, a major controversy concerning Frankie Lymon's estate ensued.