Wilbur Cleveland Smith (August 9, 1884 – July 3, 1952) was an American college football coach and university administrator.

He served as the head football coach at Wake Forest University from 1914 to 1915, compiling a record of 6–10.

Smith was appointed as the athletic director at Tulane University in 1922.

[1] He was later dean of Louisiana State University Medical School.

This biographical article relating to a college football coach first appointed in the 1910s is a stub.