In 2006, he spoke to the U.S. Congress about his reporting on these issues, and in 2008 his article about the Animal Enterprise Terrorism Act, was discussed in the book, Censored 2008, as one of the top 25 overlooked news stories of 2007.

[3][4] Potter sees a parallel between the branding of current activists as "terrorists", and the use of the media in sensationalizing these cases, and the persecution of leftists in the Red Scare, during the McCarthy era.

[9][10] Potter believes that the targeting of animal rights and earth liberation movements, considered the number one domestic terrorist threat by the FBI, has nothing to do with security.

[14] The campaign raised USD 75,064 to fund a project to buy a drone to capture aerial footage of factory farms for investigative reporting on "ag-gag" laws.

In March 2018 the TED organization and their legal team reviewed financial documents for the project and dismissed the fraud claims, stating publicly: “We have looked into the allegations and are satisfied that the accusations against him are unfounded.

[17] His reporting on the Animal Enterprise Terrorism Act has been recognized by Project Censored “for outstanding investigative journalism,” as one of the top 25 “stories that didn’t make the news in 2007".

He has also received the Mark of Excellence award for feature writing, presented by the Society of Professional Journalists, and recognition from Scripps Howard, Lantern Books and the Press Club of Dallas.