William Aitken (footballer)

He spent two years with the "Lambs", and after spells at Chorley, Norwich City and Bideford Town, he was appointed as head coach at Italian club Juventus in 1928.

[1] He scored on his debut at inside-right in a 2–0 win at Aston Villa Reserves in a Central League match on 20 August 1919.

[4] He began playing as an inside-forward at St James' Park, and although he only scored ten goals in 110 league games in four seasons at the club, his unselfishness in attack and overall contribution to the team was greatly appreciated.

He travelled to Italy, and impressed Juventus chairman Edoardo Agnelli with his idea of exporting the playing system pioneered by Arsenal manager Herbert Chapman.

[5] Though he found little success at Stadio di Corso Marsiglia, his methods were built upon by future coaches at the club.

At Cannes, he was part of the team that reached the Coupe de France final at the Stade Olympique Yves-du-Manoir on 24 April 1932, which they won 1–0 over Roubaix.

He later coached in Belgium (Union SG) and Norway (Brann) and became a representative of a wine and spirits distributor in Tyne and Wear.