Red Rocks is located in a residential area northeast of downtown Emporia, at the southwest corner of Exchange Street and East 10th Avenue.

The main house is a 2+1⁄2-story structure, its first floor finished in red sandstone, and the upper levels framed in wood with a Tudor Revival stucco-and-half-timbered appearance.

The Mother's House is a 2+1⁄2-story brick and limestone structure, with Classical Revival styling on what is basically an American Foursquare plan.

[4] William Allen White became a prominent national figure due to his writing for the Emporia Gazette (which he owned and edited), and for his role in organizing the progressive elements of the Republican Party in the first three decades of the 20th century.

He helped organize the Bull Moose Party candidacy of Theodore Roosevelt in 1912, and was an influential voice representing small-town America.