William E. Fruhan Jr.

[2] He finds that corporate management cannot influence the profitability of airline carriers due to regulations,[3] although he suggests the frequency of flights may do so.

Barnekov Jr. concludes that "the book would have been greatly improved if the author had paid a bit more attention to the standard cartel theory rather than "monopolistic" or predatory competition hypotheses", although he admits it is "interesting and readable.

"[3] Meanwhile, professor Robert L. Thornton of Florida State University wrote in The American Political Science Review that Fruhan's analysis includes an "important inconsistency" in the role played by the Civil Aeronautics Board, which regulates the industry; however, he admits that other researchers have reached the same conclusions.

[4] In his second book, Financial Strategy, Studies In The Creation, Transfer And Destruction Of Shareholder Value, Fruhan looks at business cases of companies with high returns on investment.

"[5] In his third book, Revitalizing Businesses: Shareholder/Work Force Conflicts, Furhan analyzes ways to restore profitability to a company by improving the relations between the shareholders and the workers.