William "Bill" Helburn (February 19, 1924 – November 3, 2020) was an American fashion and advertising photographer, best known for images published in magazines including Harper’s Bazaar, Vogue, Life, Town and Country, Esquire and Charm.

Helburn served in the Pacific theatre where he and future partner Ted Croner learned to make contact sheets and develop film, including the first pictures of the atomic bomb attack on Hiroshima.

While Helburn photographed for numerous agencies, he worked frequently for Doyle Dane, teaming with art directors including Robert Gage, Helmut Krone, and Gene Federico.

[5] [6] As an advertising photographer, Helburn shot for accounts including Oleg Cassini, Van Heusen, Cole of California, Supima Cotton, Cuddle Coat, Napier Jewelry, Ohrbachs, Volkswagen, DKW Auto Union, Cadillac, Chrysler, Buick, Polaroid, Coca-Cola, Revlon, Helene Curtis, Yardley, and Max Factor.

As his career as a still photographer declined, Helburn shot and directed television commercials for accounts including The Partnership for A Drug-Free America, Mobil Oil and Napier Jewelers.